What is a Tastemaker? It's a craft beer enthusiast, nay connoisseur, who is so passionate about craft that their energy is felt by breweries themselves. Their feedback and criticism are so pertinent that they influence the decisions we make and the beers we brew. We've built a program for these Tastemakers, we've built a program for you.
For those of you who chase that elusive first check-in on Untappd, seeking out rare and unreleased brews, welcome to the "Circle of Tastemakers." The membership key is this 34 oz. double-walled and reusable crowler. This vacuum-sealed bottle keeps fresh beer cold, doubles as your workday water bottle, and triples as a hot-beverage thermos for an ample supply of your daily coffee. After purchasing this bottle in our taproom, your email is added to a clandestine list. Each week we'll send out a secret email to the "Circle of Tastemakers," letting you know which small-batch or exclusive pre-release you will gain access to for the week; you'll bring in your crowler, we'll rinse, sanitize, and purge with C02, and fill it from a secret tap reserved for the "Circle of Tastemakers".
Memberships go live today when we open the taproom at 4 PM. Limited to 100 members. This week's release is Tropical Whip - Strawberry Sundae, and next week we're tapping Tickle Parts with a little extra Passion, if you catch our drift.
The reusable Crowler bottle is $36 and does not include cost of fills. Available in the taproom only, for locals only. Not available on Mercury.